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Campaign outcomes

Measured improvements, presented with context

Selected campaign outcomes from paid media and lead-generation work across different markets. Client identities are anonymized where required.

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  • 109tracked leads in 29 daysDubai interior-design campaign - AED 1.75 avg. CPC
  • 99phone-call leads in 30 daysUS local-services campaign - $10.79 per lead
  • 148conversions at $1.43 eachSearch lead-gen campaign - 31.62% conversion rate
  • 4international marketsUnited States - United Kingdom - UAE - Pakistan
Case study 01 · Interior design & fit-out

Dubai Interior Design Lead Generation

Market
UAE - Dubai
Campaign
Google Ads - Search lead generation
Period
29-day campaign - Aug 2024

The challenge

A Dubai interior design and fit-out firm needed a steady flow of project inquiries from paid search - without overspending on clicks in a competitive local market.

The approach

Tightly themed search campaigns matched to service intent, with conversion tracking configured so every lead traced back to its keyword and ad.

Work completed

  • Search campaign structure & keyword theming
  • Ad copy matched to service intent
  • Lead conversion tracking
  • Ongoing bid & budget optimization
109tracked leads in 29 days
average CPC
AED 1.75
clicks
1.72K
impressions
29.8K

Figures from the campaign's Google Ads reporting, Aug 3-31, 2024. Client identity anonymized.

Case study 02 · Local services - Towing

US Local Services Phone-Call Campaign

Market
United States
Campaign
Google Ads - Search call campaign
Period
30-day window - Apr-May

The challenge

A US towing business needed phone calls - not form fills - at a cost per call that left room for profit on every dispatched job.

The approach

Call-focused search campaign with tight geographic targeting and phone-call conversion tracking, paced against a capped daily budget.

Work completed

  • Call-focused campaign structure
  • Phone-call conversion tracking
  • Tight geographic targeting
  • Daily budget pacing
99phone-call leads in 30 days
cost per lead
$10.79
total spend
approx. $1.07K

Campaign ran on a capped daily budget (~$100/day), which limited delivery. Figures from Google Ads reporting for a 30-day window (Apr 12 - May 11). Client identity anonymized.

Case study 03 · Lead generation

Search Lead-Generation Optimization

Market
International
Campaign
Google Ads - Responsive search ads
Period
Two-week window - Dec-Jan

The challenge

Convert existing search demand into leads at the lowest workable cost per conversion, using responsive search ads to surface the strongest message combinations.

The approach

Responsive search ad variants with conversion-focused bidding, measured on completed local actions and cost per conversion rather than clicks.

Work completed

  • Responsive search ad variants
  • Conversion-focused bidding
  • Local-action conversion tracking
  • Performance monitoring & budget control
148conversions in two weeks
cost per conversion
$1.43
conversion rate
31.62%
clicks
468

Figures from Google Ads reporting, Dec 20 - Jan 2. Published as an anonymized campaign pending client-naming approval.

How we publish results

  • Results vary by market, offer, budget, and business model - no figure here is a promise of identical outcomes.

  • Published figures are taken directly from managed campaign records, with the reporting period shown.

  • Client names are anonymized whenever publishing permission is unavailable.

  • Past performance does not guarantee future results - which is exactly why every engagement starts with an audit.

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