Real Estate — Luxury Brokerage
Meridian Properties: the engagement 9 months
Lead acquisition depended on portals, the site had weak non-brand visibility, and sold listings stopped contributing useful search equity.
+310%
Organic leads
$19
Cost per qualified lead
25 terms
Top-3 neighborhood rankings
Strategy & deliverables
- Hyperlocal neighborhood content hubs
- Home-valuation lead funnel
- Listing templates with structured data
- Unified agent and review architecture
Phased timeline
Months 1–3
Technical audit, neighborhood research and information architecture.
Months 4–6
Neighborhood hubs, valuation funnel and listing templates.
Months 7–9
Agent pages, review program and ranking expansion.