SaaS — Workflow Automation
NexaCloud: the engagement 9 months
Traffic was healthy but the funnel was inefficient: roughly 40,000 monthly visits converted to demos at 0.4%, while paid acquisition supplied most of the pipeline.
+250%
Organic traffic
+180%
Qualified leads
+120%
Organic-sourced revenue
Strategy & deliverables
- Bottom-funnel keyword and comparison strategy
- 14 pillar-and-cluster content hubs
- Free-tool lead magnets and nurture flows
- Demo-flow CRO experiments
Phased timeline
Months 1–2
Technical baseline, keyword mapping, analytics and conversion-path review.
Months 3–6
Content hubs, comparison pages, internal linking and lead magnets.
Months 7–9
CRO experiments, content refreshes and pipeline attribution.