B2B — Professional Services
Pinnacle Consulting Group: the engagement 6 months
Acquisition relied heavily on referrals and LinkedIn ads, while service pages and proposal-stage conversion paths were not aligned to buyer objections.
-40%
Cost per acquisition
+200%
Monthly qualified leads
+165%
Blended ROAS
Strategy & deliverables
- PPC account restructuring by intent
- Retargeting around proposal-stage objections
- Buyer-focused service-page rewrites
- Consultation-flow CRO
Phased timeline
Month 1
Account audit, attribution checks and funnel diagnostics.
Months 2–4
Campaign restructuring, landing-page changes and retargeting.
Months 5–6
CRO iterations, budget reallocation and reporting.