Ecommerce — DTC Home Goods
Skyline Commerce: the engagement 8 months
Revenue had been flat for three quarters, sales depended heavily on paid ads, and collection pages lacked organic visibility and retention flows.
+214%
Organic revenue
-31%
Blended CAC
+22%
Average order value
Strategy & deliverables
- Collection-page SEO and internal linking
- Buying-guide content hub
- Performance Max restructuring by margin
- Email and SMS lifecycle flows
Phased timeline
Months 1–2
Collection audit, technical SEO and margin-based channel analysis.
Months 3–5
Buying guides, collection rewrites and lifecycle automation.
Months 6–8
Paid-budget optimization and retention experimentation.